She believes that it is above all on the Christmas Dinner table that traditional Portuguese products stand out. She highlights, of course, the sheer number of opportunities in the food industry sector, but at the same time she does not overlook the possibility of businesses from a range of different sectors taking advantage of the nostalgia market. In the opinion of this international business expert, it is essential to consider not only nostalgia markets in the European sphere, but also wider geographical horizons.
Juliana states that “Portuguese emigration patterns have changed, and todays emigrants are more highly qualified than those of the 1960s and 80s; as a result, there are now a number of different segments of “nostalgia” that need to be analysed before an effective market approach can be carried out”.
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