Corona’s impact on luxury brands for Generation Z

Expert in international business development in Japan, consultant Loic Bizel shares his experience in supporting business development in the Japanese market.

How is the Japanese market for luxury goods characterized?
Japanese consumers, including Generation Z (Gen Z), for luxury items are looking for high-quality, long-lasting items, rather than buying many affordable items. Since the pandemic began, logoed items that show the brand at first glance have become less popular as exit opportunities have diminished.

Get to know the opinion of Loic Bizel, International Business Consultant – Japan at Market Access, in the article that was published in the Economy supplement of the Diário de Aveiro, available in the pdf below.

Article Loic Bizel – Diário de Aveiro

Schedule a meeting with our team and learn how we can support your business!

Share This

Copy Link to Clipboard