Psychological distance in the process of internationalization

“Due to the general trend towards risk aversion next to the companies, these choose to initiate their internationalization process with markets with a smaller psychological distance as they’re similar to the country of origin. Similar markets usually are less risky, but that doesn’t mean they the most geographically close.”

Find out Virginie Santos’ opinion, International Business Consultant at Market Access, on the article he wrote for the Diário de Aveiro newspaper. You can read the full version on the document below.

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