Scheduled for the end of March, the BrandUp space has been part of Portugal Fashion for a number of years now with the principal aim of promoting internationalisation in the Portuguese fashion industry. Market Access, consultants in international business, has once again partnered up with ANJE in order to promote matchmaking and networking between national designers and specialised buyers.
In the previous edition of Portugal Fashion, a total of 20 agents from Germany, France, the UK and the United States booked a space in the showroom. For João Koehler, President of ANJE, “showrooms are a fundamental part of large fashion events insofar as they add a tout court commercial flavour to the artistic spectacle of the catwalk”.
Photo: Portugal Fashion