Morroco has one of the most developed economies of the african continent, partly due to the trade agreements signed with the USA and the European Union. The economic policies that have been followed, since 2003, by King Mohammed VI, have also brought a remarkable evolution to the finantial system, as well as great progress regarding the industrial and services sectors.
Opportunities: Over 30 million domestic consumers and 7 million tourists/year (goal of 10 million/year in 2010) Trade represents 12% of GDP Low risk – level A4 according to COFACE Remarkable development of the distribution and logistic infrastructure Massification of franchising