Market Access was invited by ABF (Brazilian Franchise Association) to present the Portuguese market and its opportunities for the sector.
The workshop was held at ABF, in October, and it was organised in partnership with APEX-Brasil. Afonso Antunes, Managing Partner in Brazil, represented Market Access on this event.
The Brazilian franchise sector has a strong presence in its market and has huge potential for internationalisation.
“Portugal may be the first big step to take to the internationalisation of the Brazilian franchises, but we believe that there are opportunities of success in many more markets. With proper preparation, adaptation, knowledge and selection of the right partners, Brazilian franchises can benefit from the international approach.” affirms Afonso Antunes.
The Brazilian Franchise Association is a non-profit entity founded in 1987 to promote and defend the Brazilian franchise sector. With more than 30 years of history and 1.100 associates, organizes and participates in multiple actions to the sector development in Brazil.
The Brazilian Trade and Investment Promotion Agency (APEX-Brazil) takes action to promote the Brazilian products and services on the outside markets, and to attract foreign investment to strategic sectors of the Brazilian economy.