Market Access, in cooperation with Globrand, Facilitates Key Buyer Connections at the 7th Turkish Housewares Event in Istanbul

On May 27th and 28th, the 7th Edition of the Turkish Housewares by Invitation Only Istanbul 2024 event took place, celebrating the global housewares industry. This exclusive event, held in the vibrant city of Istanbul, presented a carefully selected group of international buyers with a range of innovative, high-quality Turkish household items, including kitchen and tableware, home organizers, appliances, home textiles, outdoor items, and much more.

Turkish Houseware by Invitation Only is a concept developed by EVSID – Turkish Houseware & Kitchenware Manufacturers’ & Exporters’ Association. This event is a unique platform for importer companies who are looking for reliable “manufacturer suppliers”. A one-stop single-sector B2B event aiming to bring leading Turkish manufacturers with retail chains and importers/wholesalers from all around the world in a pre-scheduled B2B meeting program. A combination of tabletop show and one-on-one meetings that provides a unique opportunity to explore the Turkish houseware sector.

Focusing on fostering connections between manufacturers and buyers, Market Access, in cooperation with Globrand Strategy & Consulting, played a key role in attracting buyers from several European markets, including Spain, France, Ireland, the UK, Belgium, the Netherlands, Germany, Italy, and Switzerland. Through tailored invitations, strategic outreach, and personalized engagement, Market Access ensured the presence of industry leaders, guaranteeing that the right buyers were aware of the event and its unique offerings.

In addition, we expanded our support to include several countries with external assistance, such as Serbia, Bosnia, Croatia, Montenegro, Macedonia, Hungary, and Austria. By incorporating these regions, we have broadened the event’s reach, attracting a more diverse audience and creating new business opportunities for Turkish housewares manufacturers.

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