Within the scope of the Portugal Exceptional 2.0 project, PortugalFoods organized from the 24th to the 28th of May, the International Business Forum. The virtual event aimed to promote the Portuguese agrifood sector, emphasizing the differentiation and added value of national agrifood products, thus highlighting the potential of this sector.
Through a dedicated virtual platform, provided by Market Access, players from 10 countries (Spain, France, Brazil, United Kingdom, Angola, Russian Federation, Luxembourg, Sweden, Denmark and Ireland) had the opportunity to get to know the Portuguese agrifood offer. Over one week, participating importers had the opportunity to get to know more than 30 Portuguese products/brands, through B2B meetings and a showroom from the following categories:
- Bakery and pastry;
- Dairy products;
- Fish and seafood;
- Fruits and vegetables;
- Meat and meat products;
- Olives and olive oil;
- Confectionery and snacks;
- Natural and organic products.
In order to enhance the event’s success, Market Access developed several personalized actions according to the needs of the digital event, highlighting the definition of a communication strategy for the action and the attraction of international importers. The International Business Forum took place on a platform for managing and promoting virtual events and B2B meetings, provided by Market Access. The platform allowed the registration of importers, the creation of a showroom for Portuguese products and also the respective matchmaking between importers and PortugalFoods. The use of a digital platform was important to grant dynamism to the event and promote the development of commercial relations between the parties.
The promotional initiative was financed by COMPETE2020, Portugal2020 and the European Union, through the European Regional Development Fund.
Through the integration of digital tools in internationalization consulting services, Market Access offers a dynamic and interactive experience in the virtual environment. Contact us to find out more!