Market Access

From Morocco to the world

In the recent Global Entrepreneur Week, Morroco demonstrated that is increasingly more open to the international business world. For Safaa, “if is true that Rabat is the nearest geographical capital to Lisbon, it is also true that the biggest obstacle to business success is cultural.

The consultant maintains that to ‘win the game’ it is essential to understand local customs and behaviour.

See the article in PDF (only in Portuguese).

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