AEP Next Challenge Asia – Japan, South Korea and China Workshops

Under the scopet of the Next Challenge Asia project, AEP – Associação Empresarial de Portugal will hold two online workshops on the 4th and 5th of May that focus on practical aspects of approaching Japan, South Korea and China.

May 4th – Japan and South Korea Workshop: Practical aspects of approaching markets (practical cases of the agri-food sector)

The first workshop will take place on May 4th and aims to provide practical information about the markets in Japan and South Korea to Portuguese companies in the agri-food sector.

Program
09h00 – Opening
09h05 –Communication and Marketing in target markets
. Mark Kum – Founder (Digital Marketing Consultant – 2ADVANCED)
09h20 – Logistics aspects in target markets
. Tetsuya Haraoka (Head of Research Team – YUSEN LOGISTICS)
09h35 – Participation in events in target markets
. Simone Tanda (Sales Manager / Food & Hospitality – INFORMA, Seoul Food & Hotels event organizer)
09h50 – Case study testimonials
Quinta da Aveleda’s case study | Conservas Ramirez’s case study
10h10 – Q&A
10h15 – Closing

May 5th – China Workshop: Practical aspects of approaching markets (practical cases of the agri-food sector)

This workshop  aims to provide practical information about the Chinese market to Portuguese companies in the agri-food sector.

Program
09h00 – Opening
09h05 – Communication and Marketing in target markets
. Jean-Paul Schitz (Business Development Manager – ASIA ASSIST)
09h20 – Logistics aspects in target markets
. Ronnie Leung (Country Manager Mainland China & HKG – AECARGO)
09h35 – Participation in events in target markets
. Simone Tanda (Sales Manager / Food & Hospitality – INFORMA, FHC event organizer – Food & Hospitality South China)
09h50 – Case study testimonials
Outeirinho’s case study | Quinta da Aveleda’s case study
10h10 – Q&A
10h15 – Closing

Participation on both workshops is free, with mandatory registration

Under Next Challenge Asia Project, Market Access is supporting AEP in the development of prospection activities and knowledge of markets and international players, in the capacity building program and in the development of the “Portugal Premium Events” Forum and promotional events in the markets.

The Next Challenge Asia project is co-financed by Compete 2020, Portugal 2020 and the European Regional Development Fund, under the Competitiveness and Internationalization Operational Program.

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