AEP Next Challenge Asia – Construction Materials and Infrastructures Workshops

Under the scopet of the Next Challenge Asia project, AEP – Associação Empresarial de Portugal will hold two online workshops on the 25th and 26th of May that focus on practical aspects of approaching Japan, South Korea and China.

May 25th – Japan and South Korea Workshop: Practical aspects of approaching markets (practical cases of the Construction Materials and Infrastructures sector)

The first workshop will take place on May 25th and aims to provide practical information about the markets in Japan and South Korea to Portuguese companies in the Construction Materials and Infrastructures (water and energy) sector.

Program
09h00 – Opening
09h05 – Communication and Marketing in South Korea
. Mark Kum – Founder (Digital Marketing Consultant – 2ADVANCED)
09h20 – Communication and Marketing in Japan
Hanley Campbell (Managing Director, Japan – Webershandwick)
09h35 –Logistics aspects in target markets
. Nuno Teixeira (Customer Engagement Manager – Twill Maersk)
09h50 – Case study testimonials*
to be confirmed*
10h10 – Q&A
10h15 – Closing

May 26th – China Workshop: Practical aspects of approaching markets (practical cases of the Construction Materials and Infrastructures sector)

This workshop will take place on May 25th and aims to provide practical information about the markets in Japan and South Korea to Portuguese companies in the Construction Materials and Infrastructures (water and energy) sector.

Program
09h00 – Opening
09h05 – Communication and Marketing in target markets
. Liz Yin (Co-founder & Director – Tribe China)
09h20 – Logistics aspects in target markets
. Ronnie Leung (Country Manager Mainland China & HKG – AECARGO)
09h35 – Participation in events in target markets
09h50 – Case study testimonials*
to be confirmed*
10h10 – Q&A
10h15 – Closing

Participation on both workshops is free, with mandatory registration.

Under Next Challenge Asia Project, Market Access is supporting AEP in the development of prospection activities and knowledge of markets and international players, in the capacity building program and in the development of the “Portugal Premium Events” Forum and promotional events in the markets.

The Next Challenge Asia project is co-financed by Compete 2020, Portugal 2020 and the European Regional Development Fund, under the Competitiveness and Internationalization Operational Program.

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