On 5th December we presented the final report from the Yummex Middle East Fair to ABIMAPIs associates. Market Access worked on the promotion of the Brazilian pavilion next to potential importers, distributors and local decision markers in the leading international trade fair for the confectionery and snacks market in the MENA region.
The importance of opportunities from the Middle East to the Brazilian companies was reinforced. The presence in international fairs will always be an important step, but the success will depend on the quality of the follow-up and the continuous market presence. Regarding the quality, innovation and competitiveness, it has been proven once again that the Brazilian companies are on the front line.