A Market Access consultant, specialized in the Chinese market, addressed the participants of the Get In Touch With China event. The consultant started with a market overview and then talked about the distribution channels and the marketing mix adjustments. The event was held by PortugalFoods.
Having been working in China for more than a decade, Market Access has the know-how and experience to assist companies entering the market.
China is the largest consumer market for the food and beverages sector (1.3 billion), the world’s leading exporter and the second largest importer. Despite the challenges of approaching the Chinese market, the country naturally presents itself as a highly attractive market for the entry of international products and brands.
Photo: Jennifer Bedoya