The main goal of the NERLEI mission was to establish direct relations between Portuguese and Brazilian companies, together with researching further business and investment opportunities on-site. The country itself is an attractive market for the companies seeking to expand their international operations.
Brazil is the ninth biggest world economy and the ideal entry point for MERCOSUR (Southern Common Market). The GDP of Brazil is four times greater than Argentine´s and eight times greater comparing to Chile.
The macroeconomic stability, constant economic growth and the growth of the middle class (circa 53% of the population) together with the increase in the purchasing power abilities, made Brazil with its 190 million people a target for the business expansion.
Market Access with its permanent presence in São Paulo is responsible for the organisation of the business meetings and establishing successful contacts for the enterprises participating in the project.