The Brazilians’s day-to-day life is being marked by some global consumption trends, with healthy eating having registered an increase in the demand by consumers in the country. Brazil is gaining more fans of the healthy lifestyle, looking for healthier products (with less sugars and fats) and less processed foods. This represents a great opportunity for companies in this sector that are thinking of internationalizing to this market.
These conclusions appear in the Market Study Brazil, promoted by PortugalFoods and developed by Market Access. This research includes a macroeconomic characterization of the market, where it describes the main activities of the country, values and exports and imports destinations, trade agreements, bilateral agreements with Portugal and integration in trade organizations. However, the main focus of the study was the agri-food and beverage sector in Brazil, in which was identified the main imported and exported products, the main export and import markets and trade relations with Portugal and constraints on the import of agri-food products and drinks.
Brazil is the largest country in Latin America and one of the largest consumer markets in the world, with more than 200 million consumers. The agrifood sector in this market has several opportunities, representing about 10% of the country’s GDP. The agrifood sector has more than 35 thousand companies and does not depend on the outside to obtain raw materials. You can consult the full version of the study on the PortugalFoods Market Radar platform. The platform provides an interactive tool that identifies priority export markets for your company.
With a local team in the Brazilian market, Market Access will be able to support the internationalization of companies in the agrifood sector to Brazil, either through the development of strategic research, prospecting customers in the market, promoting partnerships and local representation services.