Market Access Unveils Exciting Opportunities and Key Insights for Success in Japan’s Agri-Food Sector at InovCluster Webinar

The immense potential of Japan’s agri-food sector is becoming increasingly evident. With over 125 million inhabitants and a heavy reliance on food imports, due to limited space and a rise in single-person households, Japan presents interesting opportunities for new products and companies in the sector.

In this dynamic scenario, InovCluster organized the Webinar “Japanese Market – Opportunities and Potential for the Agri-Food Sector” on June 21st.

The event featured Market Access consultants as a keynote Speakers, offering valuable information and strategies for exploring this country’s strengths. Our team emphasized the importance of getting to know the market which, despite its geographical and cultural distance, holds enormous potential for high-quality food products.

Japan, with its dense population, presents therefore a compelling landscape for the agri-food sector, characterized by several key factors:

  • Health and diet trends: With a focus on health and longevity, its populations’ current consumer trend is towards functional and natural foods, and organic products.
  • High Standards in consumer behaviour: The Japanese population prioritizes practical, high-quality food products that suit their agitated, fast-paced lifestyles. Food freshness is a priority, supported by strict regulations, while packaging must be compact, meet environmental standards and maintain meticulous attention to detail.
  • Convenience Culture: From everyday essentials to premium delicacies, the Japanese market shines with its culture of convenience, where the population relies heavily on convenience stores and vending machines for their diverse needs. The country registers the highest number of vending machines per capita and over 21,000 7-Eleven stores.

Considering these factors, it’s crucial to recognize that a well-developed strategy is key to successfully internationalizing an agri-food company. The Japanese market, despite its vast potential, is highly competitive, rigorous in its business culture and demands strict adherence to quality and certification standards.

To prepare effectively for market entry, it’s vital to define strategies that may include forming local partnerships, customizing products to match local preferences, and leveraging the positive perception of European products to enhance market penetration.

If you aspire to achieve global success for your agri-food company, don’t hesitate to reach out to our team. Let’s embark on this journey together!

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